Danish Admiration

During a recent supermarket trip, I was buying some ingredients for homemade pizza and a few extra things. By sheer co-incidence, I bought Danish feta cheese, Danish ham and Danish Butter (Lurpak – Yum).

Carlsberg Labels

This got me thinking about Denmark and its business influence. Various things that were “Danish” started running through mind ranging from furniture design, consumer brands and companies.

Names such Bang & Olufsen, Carlsberg, AP Moller Maersk (shipping), Lego, Vestas (wind turbines), Georg Jensen & Pandora (jewellery) & Novo Nordisk which is a pharmaceutical company boasting a market cap of $76 billion and employing 36,000 people.

Furthermore, when various publications list their most livable cities of the world Copenhagen continues to rank highly in the various judging criterium.

It’s quite amazing how well Denmark punches above its weight in terms of economic activity and business brands.

According to the IMF, it has an annual GDP of $313 billion (ranking it 32nd in the world, while its GDP per capita is an impressive $56,200 per annum, which is 8th highest in the world.

It has a low crime rate, open labour laws, a corporate tax rate of 25%, low unemployment and although part of the EU, it maintains it’s own currency.

Not bad for a small nation of 5.6 million people with a land area which is 30% smaller than Tasmania or a little more than the U.S. state of Maryland.

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