The Cycling Cycle Has Peaked
August 11, 2013 2 Comments
The Tour de France turned 100 years old and the past 3 years hasn’t seen a continental European winner.
There are cycling shops everywhere now selling accessories that cover your toes. And since when should bikes cost $6,000?
Too many middle aged men are wearing lycra and hobbling around coffee shops in cleats.
A plethora of local cycling events have popped up.
Heck, everyone knows what peloton means !
Newspapers feature cameos with business executives asking them about their favourite weekend routes.
The stock price of Shimano has nearly tripled and Giant’s has quadrupled over the past few years.
And there is no shortage of cycling touring holidays and charitable events involving the riding of bicycles.
I’m not saying that people will stop riding their bikes or that the sport will cease to exist but popularity usually wanes once its reaches a plausible saturation peak but especially when the hoard of “late adopters” embrace it.
I nearly bought an expensive bike and lycra yesterday, but I stopped myself. If I was an owner of a specialist bicycle store I would probably sell and look for the next trend.
Do you remember how marathon running, tennis, golf & yoga all become very popular aided by technical improvement in the equipment used?
Maybe it’s golf’s turn again?
