Ahhh, the media !


Image by Gary Thomson via Flickr

Check out the first paragraph of article link below.
“Online shoppers and overseas travellers are watching in horror as the Aussie dollar slides back towards parity…..”
This is the sort of stuff that appears in the business sections of newspapers.
Were you horrified as the Australian dollar fell yesterday ?
Perhaps this article should have commenced with, “Australia’s exporters may benefit as Aussie dollar falls”
Message for media companies – You can forget about your quest in generating advertising revenue, as people wont pay for your content, if it’s rubbish.
p.s. Two months ago, I stopped buying Australian newspapers from the newsagency and have cancelled online subscriptions and don’t intend the renew in the foreseeable future.

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