Hamilton leaving Mercedes shouldn’t impact sales

Ferrari shares rise 9%. Does the share price of Mercedes-Benz AG suffer the inverse fate?

While I don’t care about what an athlete is paid to execute their sporting obligations, I wonder if Mercedes Benz sells less AMG (performance) vehicles and Ferrari sells more, in light of Lewis Hamilton’s decision to change employers?

Below is an image of Lewis Hamilton featuring in a #marketing campaign to sell the 2024 Mercedes GT Coupe.

Nike may have sold more golfing apparel due to Tiger Woods modelling their wares, but they may not suffer now that their mutual association has ended.

The wedding announcement and subsequent marriage is fruitful while the divorce may not have a meaningful impact.

February 2, 2024

by Rob Zdravevski

rob@karriasset.com.au