The Business Of Kindness

Online technology business models aren’t the same.

Facebook allows people to open an account and create content. They are relying on the kindness of strangers. As users, we are not customers of Facebook for we don’t pay anything. Advertisers choose to pay.

While Zynga relies on another company’s business model, or at least for a majority of its revenue. They don’t need any of your kindness. They are selling a product, where you pay money to acquire or use something.

I wonder if other businesses such as Groupon could also fall into the same category?